I facilitated a networking event on behalf of the Limerick City, Limerick County, Clare County and North Tipperary Enterprise Boards on Wednesday last where we had as the guest speaker - Bill Cullen of “The Apprentice” and “Penny Apples” fame. Bill spoke for over an hour giving his audience ideas on how they can not only survive this recession but to actually thrive in it. One of the strategies he mentioned, was one I had come across from Anthony Robbins a few years ago called CANI.
CANI stands for “Continuous And Never-ending Improvement”. I am not sure was it Bill Cullen or Tony Robbins or someone else who came up with this concept but it is very relevant and something all of us as small business owners need to pay attention to.
Personally I have noticed that in some areas I have not being doing CANI! My website for example has become a little outdated. In actual fact, so much so, for several weeks after its launch, there was no link on my website to this blog.
I realised a few years ago that CANI is one major way that I can feel truly alive. I believe that when I stop learning I am in trouble. Being open to learning has hue benefits not just for business where you can discover great new ways to deliver even better value to your customers, but also for your personal life. Because of this attitude, I will strike up conversations with strangers in shopping queues, I will read sections of the paper I would normally dismiss, I listen to other people’s opinion more intently and all this is great fun.
From a purely Business perspective, CANI is critical. The ways we did things in the boom will not produce the same results in times of perceived scarcity. Everyone will need to brush up on their selling skills; we all need to get more informed about how to read our financial statements and accounts. We need to start looking at how we can add more value to our existing produces and services and how we can encourage our customers to buy more from us. The first step in making any of these things happen is to adapt a Continuous and Never-ending Improvement philosophy.
My next blog entry is going to discuss the 2 fundamental reasons people buy anything. A “must know” piece of knowledge for anyone in business.